Movement calibre
Dimensions, functions, winding system, supply continuity and service route are confirmed first.
Watch manufacturing services
Automatic Watch Manufacturer
Develop automatic watch collections around a defined calibre, case architecture, dial construction, finishing level, service route and commercial position.
Who it is for
Built around the buyer.
01Watch and lifestyle brands
02Corporate procurement teams
03Retailers and distributors
04International buyers
Applications
Designed for the objective.
01Mechanical watch collections
02Premium brand extensions
03Design-led capsule ranges
04International private-label programmes
Project focus
Decisions that shape the result.
Case architecture
Diameter, thickness, crown position and caseback construction follow the selected movement.
Dial & hands
Openings, hand heights, indices and clearances are engineered around the calibre.
Customer expectations
Accuracy, power reserve, wearing behaviour and care information must match the product promise.
Project specification
One controlled product record.
Component, material and finishing options depend on the approved specification, quantity, target price and selected production route.
01Dial artwork, colours and indices
02Case finish and caseback engraving
03Straps, bracelets, buckles and clasps
04Movement selection based on the brief
05Presentation packaging and printed collateral
06Inspection plan agreed for the project
Development route
Four approvals before production.
Brief
Define the customer, market, price position, quantity, destination and required date.
Specification
Resolve movement, case, dial, hands, crown, crystal, strap or bracelet and packaging.
Sample
Review the physical product against the written specification and record every correction.
Release
Approve production, inspection criteria, packed presentation and delivery terms in writing.
Commercial planning
Price follows the product.
Movement, construction, finishing, dial complexity, strap or bracelet, packaging, inspection and delivery determine the quotation. Practical quantities follow component and tooling requirements, not an unsupported headline MOQ.
Quality planning
Define the checks before release.
Inspection criteria can cover appearance, dial printing, hand alignment, movement function, crown operation, case finishing, strap or bracelet fit, clasp, caseback and packaging. Technical tests apply only where specified.
Frequently asked questions
About automatic watch manufacturer.
What changes when developing an automatic watch?+
The calibre influences case diameter, thickness, crown position, dial openings, hand heights, caseback design and wearing expectations.
Should the automatic calibre appear in the specification?+
Yes. The approved calibre, functions, finish where relevant, supply route and permitted substitution should be documented.
Can an exhibition caseback be developed?+
It may be possible when the case construction, crystal, gasket arrangement, movement presentation and target price support it.
Continue planning
Start a project
Have a watch in mind?
Send us a sketch, reference image, existing watch or simply an idea. We will help determine the right development and manufacturing route.