Watch type
Everyday, dress, fashion, sport-inspired, corporate, promotional and premium directions require different priorities.
Case & crystal
Material, dimensions, profile, crown, finish, coating and crystal are confirmed against the target segment.
Dial, hands & markers
Artwork, printing, texture, indices, hand shape, colour, clearances and legibility form one approved system.
Movement
The exact proposed calibre, functions, dimensions, supply route and service plan belong in the specification.
Strap or bracelet
Material, width, attachment, buckle or clasp, finish, fit and replacement route affect both wear and presentation.
Caseback & personalization
Brand marks, legal information, engraving area, individual data and production artwork require documented approval.