OEM watch manufacturing for brands that own their design.
You bring the design, the market and the brand. We deliver a manufactured, packed and inspected product against a written specification — with the same accountability whether the run is 500 pieces or 50,000.
What OEM actually means in the watch industry.
OEM
ODM
Private label
White label
A specification-driven process, not a catalogue conversation.
- Phase 01Project brief
Positioning, target customer, distribution, quantity, price and lead time.
- Phase 02Technical specification
Written spec covering movement, case, dial, hands, crystal, strap, buckle, plating, water resistance and tolerances.
- Phase 03Design ownership
IP arrangement, tech pack, artwork files, colour standards and approval workflow.
- Phase 04Sampling
Physical samples reviewed against the spec sheet — not a photograph.
- Phase 05Tooling
Case, dial and packaging tooling scoped to your quantity and reuse plans.
- Phase 06Materials
Movements, components and finishes procured to the agreed grades.
- Phase 07Testing
Timekeeping, function, battery, plating and packaging tests as defined in the spec.
- Phase 08Production
In the location that best matches your quantity, price and lead time.
- Phase 09Packaging & delivery
Packed, documented and dispatched — with after-sales planning built in.
Movements, cases and configurations we build against.
| Layer | Common options | Notes |
|---|---|---|
| Movement | Japanese quartz, Chinese quartz (multiple grades), PC / SL families, multifunction, day/date, automatic (project-dependent) | Chosen against target price, life and functions. |
| Case | Stainless steel, alloy, brass with plating, mixed-material | Custom cases require tooling and larger MOQ. |
| Crystal | Mineral, hardened mineral, sapphire coating, sapphire | Trade-off between scratch resistance and unit cost. |
| Dial | Printed, applied indices, sunray, matte, textured, mother of pearl (subject to project) | Fully custom dials require artwork and colour standards. |
| Hands | Standard stamped, luminous, coloured, custom shapes (subject to MOQ) | |
| Strap | Italian / genuine / PU leather, stainless steel, mesh, silicone, NATO | Quick-release and interchangeable systems supported. |
| Water resistance | Splash-proof to 3 / 5 / 10 ATM (project-dependent) | Test protocol defined in specification. |
| Packaging | Rigid box, sleeve, magnetic, gift set, corporate presentation set | Custom-branded and festive packaging supported. |
Options are illustrative; the exact combination depends on your quantity, price target and production location.
OEM works best when you own the design language.
Established fashion & lifestyle brands
D2C brands with signature design
Licensed and celebrity collections
OEM watch manufacturing — common questions.
What quantities do you typically produce OEM?+
OEM runs are most efficient from a few hundred pieces upward, because tooling and component MOQs favour scale. For lower quantities, we usually recommend private label or a modified ODM route.
How long does a first OEM production take?+
A typical first OEM project runs 12–20 weeks from approved spec to delivery, depending on tooling, movement lead time, dial complexity and packaging. Repeat runs are faster.
Who owns the design and tooling?+
Design ownership follows the contract. For OEM projects, the brand typically owns the design and — subject to commercial terms — the dedicated tooling.
Can you help write the technical specification?+
Yes. Most first-time brands work with our product team to translate a mood board into a manufacturable specification sheet.
Have a design ready? Let's translate it into a spec.
Send your reference designs, target price and quantity. We'll review and propose a manufacturing route.